Stacey Murphy

About Stacey Murphy

As the Senior Manager of B2B Marketing at NFPA, I specialize in crafting campaigns that…

Experience

1. Senior Manager, B2b Marketing

   NFPA

   Jul 2022 — Present

   Responsible for developing, planning, organizing, and executing programs that generate new prospects (leads) and support advancing existing opportunities for the sales team within specific, targeted accounts and contacts to meet NFPA’s revenue goals. Partner with the Sales team to align goals and optimize handoff, including lead scoring, lead data ingestion, lead routing, KPIs, and more. Serve as the marketing and data lead for all B2B marketing efforts, including but not limited to demand generation, lead qualification and campaign performance reporting. Initiate and own cross-functional strategic planning with data, and analytics teams to ensure roadmap alignment and advocate for B2B marketing/data governance prioritization. Lead the management of B2B marketing technologies, processes, data, campaign operations and reporting.

Education

• Quinsigamond Community College

  Associate of Science - AS, Business

Skills

• Marketing Automation
• Business Process Improvement
• E-Commerce
• Business Development
• Saas
• Outbound Marketing
• Inbound Lead Generation
• Sdlc
• Social Media
• Social Media Marketing
• Project Management
• Business Analysis
• Analytics
• Real Estate
• Customer Experience
• Marketing Strategy
• Integrated Marketing
• Software Project Management
• Product Marketing
• User Experience
• Marketing Operations
• Business Process Management
• Leadership
• Business Process
• Business Strategy
• Direct Marketing
• Event Management
• Business Intelligence
• Soa
• Strategic Planning
• Agile Project Management
• Enterprise Software
• Digital Marketing
• Business Architecture
• Strategy
• Affiliate Management
• Integration
• B2c Marketing
• Online Marketing
• Email Marketing