Stacey Cass

Paid Social Account Director @dentsu

Owns and sets the strategic direction for multi-national fashion clients - Develops and leads a team of Paid Social specialists, maintaining their expertise and ensuring their output is best in class - Working closely with the strategy & client service/planning teams, to deliver market leading Paid Social strategies. Collaborating towards a shared vision of client growth- Responsible for the tracking and reporting of the cost to income (CTI) for clients and adopting a critical lens to maintain an efficient CTI - Own and nurture relationships with key internal and external stakeholders (client /tech/ product). Leading the communication during challenging or difficult situations- New business research and pitch document production, followed by pitching to potential new clients - Developing cross channel integration as part of the Planning process. Helping clients and the team understand the full value of Paid Social and the impact that it has, from branding through to driving growth for the bottom line- Developing Paid Social product to stay at the forefront of the industry through the creation of Thought Leadership, knowledge sharing throughout the PSM Community and participation in a key initiatives/workstreams.