Stacey Reynolds Blair
Head of Experiences @Atlanta Journal-Constitution
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WORK HISTORY
Head of Experiences @Atlanta Journal-Constitution
Atlanta, GA, US
As Head of Experiences at the Atlanta Journal-Constitution, I lead the evolution and scale of our live events and experiential strategy during a period of rapid transformation in the media landscape. My role centers on building and coaching a high-performing, multidisciplinary team while meeting the organization where it is—adapting our work to shifting audience behaviors, business priorities, and revenue models.I partner closely with executive leadership and cross-functional stakeholders across the organization to align experiences with broader business objectives, editorial values, and growth strategies. This includes translating vision into executable programs, creating clarity amid change, and ensuring our team is equipped with the process, tools, and structure needed to operate efficiently at scale.Key areas of focus include:Building, coaching, and scaling a talented experiences team to support enterprise-wide growthDesigning and implementing scalable processes that balance creativity with operational excellenceCollaborating deeply across departments to deliver integrated, high-impact experiencesServing as a strategic advisor and thought partner to executive leadershipManaging a substantial budget with a focus on impact, sustainability, and return on investmentAdjusting strategies in real time to meet evolving business needs in a changing media ecosystemAt the core, my work is about empowering people, creating clarity, and delivering meaningful experiences that strengthen the AJC’s connection to our audiences and community—today and into the future.
EDUCATION
Auburn University
Bachelor's degree, Marketing
SKILLS
ABOUT STACEY REYNOLDS BLAIR
I build experiences that grow audiences, strengthen community connection, and deliver meaningful business impact.As Head of Experiences at the Atlanta Journal‑Constitution, I lead the strategy, teams, and operations behind live events and experiential initiatives designed to deepen audience engagement while contributing to sustainable growth. My focus is creating scalable experiences that align editorial values, audience needs, and business priorities in a rapidly changing media landscape.I am deeply relationship‑driven and lead with a servant‑leadership mindset—building trust, removing barriers, and helping teams and partners succeed. I work closely with executive leadership, advertising sales, and cross‑functional stakeholders to develop experiences and partnerships that create value for audiences while supporting revenue, growth, and long‑term relevance.A builder by nature, I’ve created and scaled new teams and functions, established proof of concept for the impact of experiences across engagement and growth metrics, and served as a trusted advisor and subject‑matter expert across the organization. I balance creativity with rigor, manage significant budgets with intention, and coach teams through clarity, accountability, and shared ownership.At the core: strong relationships, thoughtful leadership, and experiences that connect audiences and help organizations grow with purpose.
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