Stacey Balsley
Product Manager @Reinders, Inc
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WORK HISTORY
Product Manager @Reinders, Inc
Sussex, WI, US
Manage a diverse line of products that meet traditional winter management needs and those serving the paradigm shift to less usage of chlorides. Create and adhere to a department mission that directs annual strategic planning. Vet and maintain strong vendor relations. Establish pricing, conduct product training, and provide sales support to achieve annual sales and profit goals. Partner with Marketing and Web Admin to develop and implement promotional pieces, online sales, sponsorships, and public relations. Identify and cultivate large volume customers. Continually improve my knowledge through professional association training opportunities, internal sales team insights and suggestions, candid conversations with industry leaders.
EDUCATION
Trinity University
BA, Communications/Public Relations
SKILLS
ABOUT STACEY BALSLEY
Strategic business professional with 25+ years of experience successfully leading, managing and driving sales growth, planning and implementing events and marketing plans in both non-profit and for-profit organizations. I create tailored programs with measurable deliverables relevant to all stakeholders. Skills:• Strategic planning and development• Internal, corporate and executive communications• Product pricing and positioning strategies• Adept with CRM and ERP systems• Training sales team• Marketing• Steward of the brand and organizational culture• Lead/demand generation• Cross and up-sell• Vendor development, relations, negotiations • Building/growing strategic partnerships• Writing/editing• Excellent presentation skills• Event planning/execution
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