Stacey Tieu

Senior Product Marketing Manager @Epson America Inc.

Irvine, CA, US
MOBILE NUMBERS
+18•••••••89

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WORK HISTORY

Apr 2023 — Present

Senior Product Marketing Manager @Epson America Inc.

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Los Alamitos, CA, US

EDUCATION

1996 — 2000

Occidental College

Bachelor's degree, Psychobiology

SKILLS

Project ManagementProduct LaunchSegmentationIntegrated MarketingMarketing ManagementMarket AnalysisChannel PartnersConsumer ElectronicsPricingAdvertisingMarketingMarket PlanningProduct Lifecycle ManagementGlobal MarketingPricing StrategyOnline MarketingTrade ShowsPositioningLeadershipProduct MarketingMerchandisingBrand AwarenessSocial Media MarketingStrategic PlanningMarket ResearchCompetitive AnalysisProduct DevelopmentAnalysisBusiness DevelopmentDigital MarketingSalesConsumer ProductsStrategic PartnershipsStrategyRetailAnalyticsP&L ManagementBusiness StrategyBrand ManagementCross-Functional Team Leadership

ABOUT STACEY TIEU

Metrics driven Senior Product Marketing Manager with over 15 years’ experience in go-to-market strategy, new product launch, product lifecycle management, and cross-functional team leadership. Expertise in driving adoption and awareness of B2B and B2C technologies through integrated marketing strategies, sales enablement, channel/partner marketing and demand creation. Industry experience includes consumer electronics, smart home technologies, and industrial robotics. Proven success in:• B2B & B2C Go-to-Market Strategy• Product Positioning and Messaging• Campaign Development• Product Development• Roadmap Planning • Strategic Business Planning• Budgeting and Forecasting• Team LeadershipMarketing mix experience includes TV, radio, digital, direct mail, email marketing, PR and thought leadership content development.

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