Stacey Roou
Executive Marketing Director at Driftless Wisconsin
- Role
- Executive Marketing Director at Driftless Wisconsin
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Stacey Roou
As a brand and product marketer with a love for content, advertising, social & web, I enjoy collaborating with cross-functional areas to engage & grow an audience. Considerable expertise of 20+ years in leading new product/program advertising & social campaigns across multiple channels. Instrumental in developing strategic initiatives resulting in dramatic improvements with customer experience in retail, web and e-commerce. Pioneered an in-house agency of creative, highly-technical professionals who seek to improve the conversation with consumers and provide dynamic, highly-responsive design and content. Experience and comfort working with C-suite executives to guide decision-making and build support for key marketing initiatives. Outside of work I enjoy traveling, collecting old photos & antiques, visiting our cabin in the Driftless Region and selling vintage clothes (@driftlessadventures & @driftlessartifacts on instagram and helping my husband market his music & art business along with taking promotional photos (@loushields on Instagram
Experience
Executive Marketing Director
May 2023 — Present
Education
Lakeland University
Bachelor's Degree, Business Management & Marketing
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