Stacey Fontenot

About Stacey Fontenot

I bring the strategic vision and execution excellence to create and scale global marketing organizations and innovative product offerings that result in authoritative market share for cloud-based solution providers. I develop and align compelling go-to-market (GTM) strategies that open new markets and unlock revenue opportunities.My expertise includes: B2B & B2C Global Marketing Strategy | GTM Strategy & Execution | Product & Solution Marketing | Mid-market & Enterprise Marketing | Segment & Vertical Marketing | Positioning & MessagingWith marketing leadership positions spanning a range of businesses from Fortune 10 blue chip companies to fast-growth startups, I have led B2B, B2C, and D2C campaigns to drive market share, customer acquisition and retention, revenue, and brand recognition. For example, I:• Created a marketing strategy that positioned Cvent as a global leader in cloud-enabled solutions by driving product launches, market penetration, 3x expansion to 4,800 employees, and more than 5x revenue growth.• Grew a Corporate Marketing and Cvent’s cloud marketing team from 30 employees to 200+ leaders and staff worldwide by establishing corporate marketing, product marketing, customer marketing, field marketing, sales enablement, and industry marketing functions.• Established Cvent’s global employee resource group – Women in Leadership – and crafted the company’s first enterprise-wide DE & I approach.• Led a cross-functional turnaround effort at Blackboard that scaled the business and doubled revenue in 6 years.• Pioneered the launch of a D2C channel at XM Satellite Radio, increasing the subscriber base by double digits.• Achieved record-setting revenue for Sprint Nextel by directing launch of an enterprise-to-business offering.Beyond marketing savvy and strong business acumen, my passion for developing the next generation of leaders drives me to build cultures where diversity is celebrated, creativity is encouraged, and people are empowered. I firmly believe that inclusive, collaborative workplaces enable results that speak for themselves.

Experience

1. SVP, Cloud Marketing Created Marketing Strategy to Drive Market Share

   Cvent

   Aug 2020 — Present · McLean, VA, US

   Lead a global team of more than 200 marketers to build brand awareness, drive customer engagement, and generate new revenue opportunities to support a double-digit YoY growth rate for cloud solutions.

Education

• Wake Forest University School of Business

  Master of Business Administration - MBA, Marketing

• William & Mary

  Bachelor of Business Administration - BBA, Marketing