Stacey Greiner
Growth Marketing Executive | Driving qualified leads through data-driven, multi-channel marketing strategies.
- Role
- Senior Director, Growth Marketing at Commonwealth Care Alliance
- Location
- West Chester, PA, US
- LinkedIn followers
- 500 followers
About Stacey Greiner
Results-driven marketing executive with a proven track record of generating highly…
Experience
Senior Director, Growth Marketing
Jun 2022 — Present
Lead the development and execution of acquisition programs for Medicare/Medicaid plans, driving measurable improvements in performance and efficiency.• Increased dual-eligible direct mail lead-to-enrollment rate from 27%(2023) to 37%(2024) while reducing production costs by 53%.• Developed a Broker Communication Program, reducing program costs by 36% while expanding growth channels.• Optimized data models, improving response rates and cutting costs by 63%.• Spearheaded the launch of CCA’s first Medicare Advantage plan across four states.• Designed a Member Welcome Kit and online experience to enhance retention and drive member portal adoption.
Education
Rowan College of New Jersey
Bachelor of Science (BS)
Skills
- Media Planning
- Presentations
- Telemarketing
- Advertising
- Program Management
- Data Analysis
- Pet Insurance
- Management
- Marketing
- Budgets
- Direct Mail
- Email Marketing
- Data Management
- Integrated Marketing
- Lead Generation
- Direct Marketing
- Marketing Communications
- Healthcare
- Business Development
- Digital Marketing
- Fulfillment Management
- Heath Care Reform
- Marketing Strategy
- Social Media Marketing
- Strategic Planning
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