Stacey C.

About Stacey C.

Brand Specialist and Visual Storyteller passionate about creating meaningful, memorable identities through brand strategy, relationship building, and high-impact visuals. With a background in events, brand development, marketing strategy, and video/photo production, I bridge the gap between creative vision and business goals—cultivating strong partnerships that help brands truly connect.Throughout my career, I’ve collaborated with internal teams, clients, and creative partners to develop brand strategies, produce compelling campaign visuals, and create content that drives engagement and growth. I believe that lasting brand impact starts with genuine relationships—listening, understanding, and aligning with the people behind the brand to bring their stories to life.From concept to final cut, I thrive on translating ideas into narratives that resonate—whether through client testimonial videos, lifestyle photography, or cohesive social media campaigns. My work is guided by one goal: to make every brand’s message clear, authentic, and visually compelling, while building connections that inspire trust and loyalty.

Experience

1. Senior Brand Specialist

   COUNTRY Financial®

   Jun 2024 — Present · Bloomington, IL, US

   As a Senior Brand Specialist, I develop and execute brand content and messaging strategies that bring the COUNTRY Financial brand story to life. Our small but mighty team champions brand consistency across all touchpoints, ensuring the brand is represented authentically and effectively to both internal and external audiences-Develop and implement brand content and messaging strategies that communicate the COUNTRY Financial brand story with clarity and impact-Lead brand initiatives in multiple markets, maintain brand guidelines, and manage production activities to strengthen brand understanding and alignment across audiences-Oversee brand governance from both corporate and agency perspectives, ensuring consistent and appropriate brand activation across all platforms-Project manage internal and external production projects—including photo, video, and social media content—to drive engagement and brand awareness-Collaborate with cross-functional teams to integrate brand efforts throughout the organization and ensure alignment with business objectives.

Education

• Western Illinois University

  Bachelor of Arts - BA, Tourism and Recreation