Stacey A.

WORK HISTORY

EDUCATION

ABOUT STACEY A.

Results-driven and accomplished professional with extensive experience in directing high-impact research methodologies for evaluating market trends, delivering consumer-centric insights, and improving strategic decision-making.My career began with a rich foundation based on traditional marketing research principles, both quantitative and qualitative, working with CPG clients. For over a decade I’ve worked to help publishers and authors understand readers better, securing the value of consumer insight in the corporate culture of an industry that did not historically use consumer data in decision-making. It’s a passion of mine to connect the dots for my stakeholders to help them make smarter decisions. By understanding reader affinities and behaviors, I’ve seen consumer insights better equip content & product developers, marketers, sales, and retailers to reach more and more consumers with very important stories and products to enrich their lives. As a consumer insight professional, I seek to be a trusted source of meaningful and timely insight about consumers across every stage of the product/content development process. I use a variety of tools and samples to provide full-service research capabilities across the following areas:* Brand optimization* Audience development* Product/content development* Marketing support (refining messaging and media targeting)* Performance metrics (tracking awareness, usage, and loyalty)* Trends (identifying relevant and growing behaviors)