Shanard Starke
Meetings & Events Coordinator @Montgomery County Economic Development Corporation - Maryland
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WORK HISTORY
Meetings & Events Coordinator @Montgomery County Economic Development Corporation - Maryland
Serve as Project Manager for MCEDC’s end-to-end event lifecycle, leading strategic planning, execution, and pre- and post-event outreach to support business attraction and retention across priority industries.• Develop and maintain MCEDC’s Event Standard Operating Procedures (SOP), standardizing workflows for planning, outreach, execution, follow-up, and reporting to improve efficiency, consistency, and scalability.• Plan and execute local, in-state, and out-of-county conferences, trade shows, employer roundtables, and partner-hosted events, managing sponsorships, exhibitor logistics, inventory, shipping, and on-site execution.• Oversee logistics and coordination for MCEDC Board of Directors meetings and Board participation at local and in-state events, serving as liaison with executive leadership, internal teams, and external partners.• Manage event calendars, timelines, vendor relationships, and creative deadlines while overseeing on-site engagement, booth staffing, lead capture, and performance reporting to evaluate ROI and inform future strategy.
EDUCATION
West Virginia University
Sport and Exercise Psychology
University of Baltimore
Master of Business Administration - MBA, Marketing
Community College of Baltimore County
Business Administration and Management, General
Towson University
Bachelor's degree, Sport and Fitness Administration/Management
ABOUT SHANARD STARKE
Results-driven Event Marketing Professional with a proven track record of leading high-impact programs and events across conferences, symposiums, trade shows, athletic events, and more. Experience spans academic, healthcare, government, SaaS, and sports sectors. Skilled in managing in-person, virtual, and hybrid experiences, increasing participation, and optimizing attendee engagement through strategic planning, marketing expertise, and effective communication. Demonstrated ability to coordinate complex logistics, lead cross-functional teams, engage stakeholders, and address challenges in real time. Known for delivering high-quality, compliant, and budget-conscious events under tight deadlines, with a strong foundation in project management, confidentiality, and long-term value creation.
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