Senthil Soundararajan
Director | Product Management | Payments | Digital Strategy | UX
- Role
- Director Digital Experiences at Wells Fargo
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Senthil Soundararajan
Customer centric strategic leader with a bias for action- Lead building and shipping numerous digital and payments products that span large complex systems & infrastructure at scale- Experienced in operating autonomously and leading large-scale efforts across multiple teams, functions & stakeholders- Drove multiple product innovations from concept to launch. Specialized in creating high traffic mobile experiences spanning mobile apps, payment ecosystems, loyalty platforms, digital wallets, instant credit access & in branch digital platforms- Exceptional at building delightful digital experiences by working both in a matrixed environment and in guiding specific groups of product, design and engineering teams.Expertise- Connect the dots and just get things done…erOther Expertise- Branch Banking Digital Transformation- Deposits Account Open & Onboarding- Payments & Payment Networks- Digital Wallets, P2P Payments- Instant Credit & Tokenization- Digital Fraud Strategies & Authentication- Customer Acquisition- Rewards & Loyalty- User Experiences & Usability- Product Management- Cross Functional Leadership
Experience
Director Digital Experiences
Jan 2016 — Present · San Francisco, CA, US
Conceptualized and lead the launch of a full stack digital instant credit card product from 0 to 1. Drove instant adoption and digital card spend to over 50%- Lead API integration efforts and enabling credit card related open banking use cases- Enabled various instant credit use cases via digital wallets, merchant checkouts and lending- Lead cross-functional teams across engineering, marketing, legal, compliance, regulatory and operations- Built frameworks that helped teams create a delightful risk experience- Discovered and implemented UX best practices to reduce friction for users, even those who may be higher risk- Supported engineering teams in achieving a high level of technical quality, reliability, and ease-of-use- Managed processes to help the team do its best work and engage effectively with the rest of the organization- Mentored and coached to create healthy and well-executing teams
Education
University of Mysore
Bachelor of Engineering - BSME
Stanford University Graduate School of Business
LEAD
2022
Clemson University
Master of Science - MS, IE, Human Factors & Human Computer Interaction
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.