Sanat N.
Associate Director - Measurement @ Jiohotstar | Ex-Disney l Ex-AB-InBev
- Role
- Associate Director - Brand Measurement at JioHotstar
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Sanat N.
I operate at the intersection of technology, marketing, and behavioral science helping brands decode how their media investments translate into real-world impact. With over a decade of experience across OTT, FMCG, and research consulting, I specialize in measuring and optimizing advertising effectiveness, particularly within high-engagement environments like sports. At Jiostar ( Previously Disney+ Hotstar/ Star India), I’ve led the development of data-driven frameworks that go beyond ratings integrating AI/ML for attention measurement, and cross-media analytics to quantify brand outcomes. My work bridges consumer psychology with advanced analytics, turning complex datasets into compelling, actionable insights for senior marketers and CXOs. Earlier, at AB InBev and Ipsos, I honed my expertise in brand strategy and media research, driving innovations, market mix modeling, communication testing, and dashboard automation. Passionate about how technology reshapes consumer behavior, I’m deeply invested in using data science and experimentation to unlock smarter, faster, and more human marketing decisions.
Experience
Associate Director - Brand Measurement
Nov 2025 — Present · Mumbai, IN
Education
Indian Institute of Technology, Bombay
Analytics for Management, Analytics
Symbiosis Institute of Business Management (SIBM) Bengaluru
MBA, Marketing
Vishwakarma Institute Of Technology
Bachelor of Engineering - BE, Industrial Engineering
Skills
- Qualitative Research
- Management
- Secondary Research
- Quantitative Research
- Marketing Research
- Primary Research
- Consulting
- Customer Insight
- Spss
- Analytics
- Business Strategy
- Market Research
- Retail
- Data Analysis
- Fmcg
- Consumer Behaviour
- Business Development
- Marketing Management
- Market Analysis
- Project Management
- Business Analysis
- Project Planning
- Analysis
- Team Management
- Questionnaire Design
- Strategy
- Marketing
- Competitive Analysis
- Market Intelligence
- Brand Management
- Competitive Intelligence
- Marketing Strategy
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