Stephen Smith
Growth & lifecycle. Ex PayPal, SoFi, CreditKarma
- Role
- Head of Lifecycle at Fiat Growth
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
About Stephen Smith
Leader in Growth marketing, marketing Ai, lifecycle strategy, Product Management, Cohort Analysis, A/B Testing, Segmentation, Engagement & Retention, Onboarding, Activation, Marketing, Email, Push SMS and In-App Messaging, Conversion Rate Optimization (CRO), Reactivation, Project Management, Marketing Operations, Marketing Automation, Marketing strategy, Vendor selection, Vendor management.MBA Finance.
Experience
Head of Lifecycle
May 2022 — Present
People manager and channel head for a strategic marketing shop focused on retention, activation, Martech, data-backed decision making, innovation and execution.
Education
Bellevue University
Master of Business Administration (MBA), Finance
2009 — 2013
University of Nebraska at Omaha
Bachelor of Arts (B.A.), English
1996 — 2000
Skills
- Strategy
- E-Commerce
- Product Management
- Sql
- Requirements Gathering
- Email Strategy
- Agile Methodologies
- Management
- Automation
- Project Management
- Referrals
- Email Marketing
- Brds
- Vendor Management
- Customer Acquisition
- Xml
- Marketing
- Html
- Analytics
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