Sarah Snyder

About Sarah Snyder

I bring a rare blend of clinical insight, strategic communication, and business leadership to the world of public relations and marketing. With a Master’s degree in Counseling and years of experience as a therapist, I understand human behavior on a level that most marketers don’t; how people think, what they trust, and what creates genuine connection.Today, I use that expertise to help founders, counselors, group practice owners, healthcare professionals, PhD-level experts, authors, and thought leaders expand their visibility and amplify their impact. Whether you’re B2B or B2C, increased visibility leads to stronger credibility, and stronger credibility drives growth.I’ve secured media placements for clients in outlets such as MarketWatch, The Dr. Oz Show, Impact Theory, Cheddar News, USA Today, Inc, Page Six, and dozens of national and local TV, radio, podcast, and print features. My clients come for visibility, but they stay because their businesses grow as a result of the credibility we build.What I do:I lead strategic visibility initiatives that combine:Full-service public relationsBusiness and communication strategy tailored for expertsHigh-level media outreach Business relationship developmentThought leadership placementPodcast and YouTube booking TV, Radio, Online Press, Magazine, etc. Messaging development and media biosStrategic visibility and narrative planning for marketingMy background includes co-developing a nationally recognized $25M+ mental health pilot program and crafting business strategies that helped clients secure deals exceeding $100K per acquisition. I thrive in environments where clarity, collaboration, and high performance matter.I’m known for being deeply relational, dependable, and proactive. Someone who can see both the emotional nuance and the strategic opportunity. My work blends empathy with execution, making the visibility process feel aligned, grounded, and effective.If you’re ready to elevate your brand, expand your media presence, and increase the reach of your expertise, I’d love to connect. Let’s position your work where it belongs — front and center.

Experience

1. Director Partnerships Development

   Wasabi Publicity, Inc

   Oct 2025 — Present

   Lead the development, negotiation, and management of high-value partnerships to expand revenue opportunities-Apply a unique blend of clinical insight and business strategy to help clients clarify their message, strengthen their market position, and accelerate business growth-Design and implement strategic PR and marketing initiatives to support clients in securing business deals -Collaborate closely with the CEO on long-term organizational planning, operational optimization, and expansion strategies-Oversee client relationship development, ensuring alignment between client goals and firm capabilities to maximize impact and retention-Identify emerging market opportunities and create strategies to position the agency and its clients as leaders within their respective industries-Represent the firm at industry events, conferences, and partnership meetings to strengthen brand authority and cultivate new business channels.

Education

• University of Mary Hardin-Baylor

  MA, Community Counseling

  2004 — 2007

Skills

• Conflict Resolution
• Family Therapy
• Cbt
• Social Media
• Cognitive Behavioral Therapy (Cbt)
• Community Outreach
• Clinical Supervision
• Nonprofits
• Working with Adolescents
• Psychotherapy
• Therapists
• Psychology
• Mental Health
• Case Management
• Adolescents
• Public Speaking
• Crisis Intervention
• Mental Health Counseling
• Adolescent Therapy
• Self-Esteem
• Public Relations
• Interventions
• Training
• Social Services
• Group Therapy
• Life Transitions
• Management
• Program Development