Susan Lee

About Susan Lee

A commercially minded Senior Executive (President, Chief Strategy/Business Officer, Chief Product Officer expertise), with a strong record in leadership roles across the media, advertising, and technology sectors. Extensive experience in P&L management, start-ups, business development, mergers and acquisitions, integrations, corporate development, portfolio oversight, strategy formulation, and product innovation. Expertise spans public- and private-equity markets during various economic cycles, leading to the ability to the continuous identification, execution, and iteration of commercial strategies designed to drive growth, reduce costs, and enhance operational efficiency. Industry experience also extends to consumer packaged goods, retail, and financial services.Recognized as an innovative and results-driven leader, who consistently maximizes capital and resource allocation to achieve growth objectives while fostering trust among stakeholders, teams, and clients at all levels.

Experience

1. Member Board of Directors Audit Committee Member

   Genasys Inc

   Jan 2021 — Present

   Genasys Inc. is a global provider of protective communications hardware and software used for emergency management. Functioned as point person for management collaboration for the rebranding and launch of the Genasys Protect SaaS platform and systems used for enterprise and government customers.

Education

• New York University

  BA, Economics

  1994 — 1998

• Harvard Business School

  MBA, General Management

  2002 — 2004

Skills

• Marketing
• Product Management
• Mobile Marketing
• Mobile Advertising
• Business Development
• Digital Marketing
• Digital Strategy
• Strategic Partnerships
• Direct Marketing
• Strategy
• Marketing Strategy
• Advertising Sales
• Online Advertising
• Media Planning
• Entertainment
• Digital Media
• Television
• Advertising
• Entrepreneurship
• Integrated Marketing
• New Media
• Analytics
• Business Strategy