Sandeep S.

About Sandeep S.

I build and scale revenue engines across category management, key account management, Retail and marketplace-led businesses.Over 12+ years, I’ve worked across B2B and B2C ecosystems, driving 0→1 and 1→10 journeys in startups and scaled organizations, with direct ownership of sales strategy, P&L, partnerships, and execution.My core strength lies in turning categories into businesses. That means defining the right assortment, fixing pricing and margins, building vendor partnerships, and ensuring execution actually happens on-ground and online.I’ve led key accounts and large-format retail relationships, managing complex negotiations, JBPs, visibility investments, and growth charters with a sharp focus on profitability, not just topline.On the digital side, I’ve built and managed online marketplaces and platform partnerships, including onboarding, account management, growth acceleration, promotions, ads, and performance tracking across the funnel.I work closely with sales, supply chain, finance, marketing, ops, and tech teams to solve real business problems. My approach is data-led, execution-first, and brutally practical.What I’m known for: • Fixing sales–margin trade-offs • Cleaning up assortment and inventory • Scaling key accounts and partnerships • Bringing structure to high-growth but messy environmentsI thrive in roles where the mandate is clear: build, scale, and deliver.

Experience

1. General Manager - Sales and Operations

   Salt Attire

   Apr 2024 — Present · Gurugram, IN

   Leading D2C, online marketplaces, and retail channels, Driving strategic growth initiatives to enhance customer engagement and optimize performance, Managing teams across E-commerce, Retail, and Category functions. Achieved 3x growth in D2C revenue in just 6 months by optimizing conversion funnels, launching targeted digital campaigns, and improving website UX. Expanded global e-commerce footprint on Amazon US, Noon, Namshi, contributing 20% of total revenue from GCC. Boosted customer retention with CRM and loyalty programs, increasing repeat purchase rate by 22% and NPS by 14 points. Turned all retail stores into profitable centers through tight cost controls, markdown discipline, and data-driven reviews. Reduced dead inventory by 35% via predictive replenishment and maintained a lean 60-day stock cover. Grew presence on Indian marketplaces (Myntra, Nykaa Fashion, Flipkart, Amazon) achieving 100% of targets quarter-on-quarter.

Education

• NIIT Institute of Finance, Banking & Insurance Training Ltd.

  PGP, Financial Planning & Relationship Management

• NIILM School of Business, New Delhi

  Master of Business Administration - MBA, Marketing

• Pune University

  Bachelor of Commerce, Accounting and Business Management