Shawn Silverman

About Shawn Silverman

With a strategic mindset and an entrepreneurial spirit, I leverage over 20 years of experience to drive brand and marketing initiatives across digital, social, influencer, and experiential channels, consistently delivering results. I have driven startups to scale, advised international organizations, and introduced multi-million dollar products through the development of high-impact strategies grounded in audience understanding, cultural awareness, and exceptional execution.I have led the charge in social media, content creation, and live video marketing since the inception of these platforms and not merely adapting to trends, but actively defining them. I focus on fostering community engagement and executing product launches, expertly crafting brand ecosystems that ensure sustained value over time.I provide consulting services in:• Social media and influencer strategy• Experiential marketing and events• Search engine optimization, crowdfunding initiatives, and strategic growth• Strategic website development and the integration of AI in content marketing.Previous speaking engagements: PGC Digital, Adweek, Beyond Games Summit, Spredfast Summit, PAX, and Social Summit, addressing subjects ranging from audience growth to the dynamic creator economy.Core Experience: Social and Influencer Marketing, Experiential Engagement, Creator Management, Paid Social Strategies, SEO and SEM Optimization, Content Strategy Development, Event Planning, Live and Social Video Production, Public Relations, Customer Experience Enhancement, AI-Driven Content Creation

Experience

1. Marketing, Brand, Social Media & Influencers

   Brand Authors

   Jan 2018 — Present · San Francisco, CA, US

   Developed and executed multi-channel marketing strategies for 20+ clients, leading to an average 32% increase in website traffic and 25% growth in qualified leads within 90 days• Architected influencer and community engagement plans across platforms like YouTube, Reddit, Discord, and Facebook, resulting in 3x community engagement and 40% higher content share rates for clients in tech and lifestyle sectors• Led strategic audits to identify operational bottlenecks and customer friction points, increasing conversion rates by up to 18% through targeted digital optimization• Conducted in-depth competitor and market analysis to reposition client brands, launching campaigns that improved brand awareness by 60% YoY and secured tier-1 media placements• Provided full-lifecycle campaign consulting for social, digital, and experiential activations, including a global product launch that achieved 2.5M+ impressions and exceeded KPIs by 45%

Education

• Cerritos College

  Associate's degree, Pharmacy

• University of California, Davis

  Bachelor of Science - BS, Animal Sciences and Management

• University of California, Riverside

  Bachelor of Science - BS, Biopsychology

Skills

• Digital Media
• Marketing
• Marketing Strategy
• Social Media Development
• Digital Marketing
• Live Events
• Community Management
• Computer Games
• Video Games
• Advertising
• Game Development
• Css
• Php
• Digital Strategy
• Facebook
• Social Media Marketing
• Online Advertising
• Management
• Online Gaming
• Integrated Marketing
• Strategy
• Xml
• Online Marketing
• Public Relations
• Viral Marketing
• Community Marketing
• Html
• Mmo
• Social Media
• Social Games
• Leadership
• Online Community Management
• Community Development
• Social Networking