Sami Jo Siedband
Social Media Content Creator @Oatie Meal
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WORK HISTORY
Social Media Content Creator @Oatie Meal
San Diego, CA, US
As the creative force behind the French Bulldog Petfluencer,@oatiemeal, I\'ve been managing our growing social media presence for over 6 years. From concept to creation, I handle all aspects of content development including video production, photography, copywriting, and trend adaptation. I craft engaging, authentic stories that resonate with a broad pet-lover audience—balancing lighthearted entertainment with consistent brand voice and aesthetic. We take pride in our original sponsored content that feels naturally integrated, and never comes across as a “boring ad”. We go hard with the puns, and thrive on building community through content that connects, uplifts, and makes people smile. We\'re a one-of-a-kind momager / pupfluencer duo!• Built a highly engaged, authentic, and consistently growing social media following of loyal followers across Instagram, TikTok, Threads, YouTube, Facebook, and Amazon.• Reach 5 million monthly impressions from daily relatable, funny, positive content posted across all social platforms.• Organically generated over in Amazon revenue from our Influencer Storefront.• Worked on over 80 collaborations with brands like Warner Brothers, PetSmart, The San Diego Padres, Public Storage, The Peanuts, Universal, Radio Flyer, PooPourri, Vetnique, JustFoodForDogs, VCA, Purina, ACANA, Dreame Tech, Zesty Paws, Virbac and more.• Evoke an emotional response through relatability, positivity, and humor.• Film and edit short-form animal videos.• Consistent daily fan engagement has built a strong community that feel like they know us and trust our opinions and recommendations.• Monitor viral trends, analytics, audience insights, and the ever-changing algorithms.• Collaborate with pet-friendly brands (and beyond) for campaigns and partnerships. Our creativity and human pet-parent involvement allows for us to partner with just about any brand, in endless ways.• Throwing the ceremonial first pitch for The Padres.
EDUCATION
University of Iowa
Bachelor’s Degree, Communication and Media Studies
SKILLS
ABOUT SAMI JO SIEDBAND
I’m living my dream as a full-time content creator and digital influencer, building a brand alongside my Frenchie,@oatiemeal! With a strong pulse on social media trends, pop culture, and digital storytelling, I craft content that entertains, connects, and drives engagement.I’m fluent in the language of the internet—constantly studying the digital landscape by analyzing viral trends, testing new formats, and creating original, high-performing content across platforms like Instagram, TikTok, YouTube, and Threads. My approach blends creativity with strategy, and I treat every post as a learning opportunity to better understand audience behavior and the evolving entertainment space.I\'m fueled by curiosity and a love for bringing ideas to life. I deeply value and take pride in my work - It\'s my creative outlet, challenging, and purposeful. I feel a deep sense of personal ownership, and an unwavering passion for building something that leaves a positive impact.
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