Sapnil Shubham
Assistant Manager - Data Science & Analytics @The Smart Cube
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WORK HISTORY
Assistant Manager - Data Science & Analytics @The Smart Cube
Noida, IN
Impact: Delivered measurable marketing ROI improvements through analytics automation and simulator-based investment optimization.• Designed and implemented a Power BI-based Marketing Mix Modeling Simulator, leveraging regression outputs to enable dynamic scenario planning and media investment optimization.• Delivered what-if simulations on marketing spend changes, improving forecast accuracy and enabling data-driven investment allocation across ATL, BTL, and trade channels.• Partnered with consulting teams to translate analytical outputs into strategic recommendations for marketing efficiency and ROI improvement.
EDUCATION
Bengal College of Engineering and Technology (BCET), Durgapur
Bachelor of Technology - BTech, Mechanical Engineering
ABOUT SAPNIL SHUBHAM
Helping CPG and retail leaders make smarter revenue decisions through advanced analytics…
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