Shubham Sharma
Performance marketing | Media buying | programmatic ad | Paid Media Expert
- Role
- Performance Marketing Executive at Inkling Marketing
- Location
- Jaipur, RJ, IN
- LinkedIn followers
- 500 followers
Experience
Performance Marketing Executive
Jan 2025 — Present · Jaipur, IN
As a Performance Marketing Executive, I focus on driving online success by managing Google and Meta Ads, working with influencers, and overseeing social media strategies. My role involves creating and optimizing paid campaigns, building influencer partnerships, and ensuring our social media presence is on point to attract and engage the right audience.Google & Meta Ads:Managed Google Ads, Facebook, and Instagram campaigns, tailoring strategies to generate leads and drive conversions.Continuously optimized campaigns by adjusting targeting, creative assets, and bidding strategies for better ROI.Ran A/B tests on ads to understand which approaches worked best and fine-tuned campaigns accordingly.Influencer Marketing:Identified influencers aligned with our brand and collaborated on campaigns to expand reach and build trust.Negotiated deals, tracked performance, and ensured the influencers\' content aligned with our overall marketing goals.Leveraged influencer content (videos, posts, stories) to build credibility and drive organic engagement.Social Media Management:Created and managed social media content, ensuring a consistent brand message across platforms.Engaged with followers, responded to comments, and participated in discussions to maintain active community relations.Tracked social media trends and audience insights to adapt strategies and boost engagement.Performance Tracking & Reporting:Monitored campaign performance using tools like Google Analytics and Meta Business Suite, measuring key metrics like CTR, conversion rates, and cost efficiency.Produced detailed reports and used insights to adjust strategies, optimize budget allocation, and improve campaign performance.
Education
Maharshi Dayanand Saraswati University (MDSU), Ajmer
Bachelor of Commerce - BCom, Accounting and Finance
Maharshi Dayanand Saraswati University (MDSU), Ajmer
Master of commerce, Economics and Financial Management
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