Shashank Sharma

Experience

1. User Growth and Retention

   MobiKwik

   Aug 2021 — Present

   I currently manage end-to-end digital marketing initiatives with a strong focus on SEO, ASO, content marketing, automation, and communication for MobiKwik’s product ecosystem. My role involves close collaboration with product, content, and tech teams to enhance online visibility, user engagement, and conversions across multiple digital channels.Key Responsibilities:Search Engine Optimization (SEO):• Conduct keyword research, on-page/off-page optimization, and SERP strategy for MobiKwik\'s official blog – mobiKwik.com/blog• Plan and publish high-impact, product-level blogs to drive organic traffic and user educationApp Store Optimization (ASO):• Optimize MobiKwik app listings across Google Play Console using tools like AppTweak to improve visibility and downloadsMarketing Automation:• Set up and manage user engagement campaigns via CleverTap, targeting user behavior, retention, and reactivationWhatsApp Communication Channel:• Develop and deploy strategic user communication via WhatsApp using Karix and ACL Mobile platforms, including templated broadcasts, retention flows, and campaign messagingFraud & Deep-Link Tracking:• Implement and monitor fraud prevention & link attribution strategies using Branch.ioAnalytics & Reporting:• Analyze and report performance metrics using Google Analytics, Google Search Console, Play Console, and AppTweakTools & Platforms Used:CleverTap | Karix | ACL Mobile | Branch | AppTweak | Google Analytics | Google Search Console | Play Console | WordPress | SEO Tools (e.g, Ahrefs, SEMrush as applicable)Product Coverage:UPI | Fixed Deposits (FD)| Collections | XTRA | Provident Fund (PF)| Gold SIP | Wallet | Investments