Shalin Shah
Senior Manager - Digital Transformation @ HDB Financial Services | Customer Journeys | Funnel & Web Optimisation | Website Strategy, SEO & Data Driven Growth
- Role
- Senior Manager - Digital Transformation & Marketing at HDB Financial Services Ltd.
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shalin Shah
Driving end to end digital customer journeys, funnel optimisation & web strategy to accelerate acquisition and engagement. Passionate about boosting website performance and SEO to drive visibility and high quality leads. Skilled in journey design, tech integration, data driven performance tracking and cross functional collaboration to deliver impactful digital transformation.
Experience
Senior Manager - Digital Transformation & Marketing
Jun 2025 — Present · Mumbai, IN
Web Strategy & Experience Management • Lead strategy & execution of HDBFS website as a customer acquisition & engagement channel. • Ensure security, uptime, and performance; drive UI/UX upgrades, & A/B testing. • Enable cross-sell/upsell integrations (Enterprise Lending, Asset Finance & Sales Finance) & orchestrate flows linking Website, WhatsApp, HDB OnTheGo App, and Call centre.Search Engine Optimization • Manage technical SEO (crawlability, speed, schema), on-page SEO (meta, headers, copy), and off-page SEO (backlinks, blogs) with partners. • Strengthen search visibility for high-intent lending & servicing keywords to boost organic traffic & lead quality.End-to-End Ownership of Customer Acquisition Journeys • Manage full-funnel digital journeys from conceptualisation to post-go-live performance. • Coordinate business requirements, oversee UI/UX alignment with user intent, and guide development through UAT & production deployment. • Build and optimise digital journeys to speed up lead qualification and enable seamless disbursement.Digital Funnel & Tech Stack Oversight • Optimise digital funnels across web & app; drive real-time lead capture and conversion uplift through testing & feedback. • Work closely with CRM, LMS, backend, and partner tech teams to strengthen journey uptime and minimise drop-offs.Journey Integration & Attribution • Anchor integration of UTMs, GA4, and CRM IDs for clear source attribution & conversion tracking. • Ensure lead data reaches LMS/LOS without errors, correct attribution mismatches, and strengthen lead scoring with insights from all touchpoints.Performance Analytics & Conversion • Build dashboards tracking web metrics, funnel performance, and channel effectiveness. • Drive data-driven campaign planning and journey enhancements based on actionable insights.Team Development & Leadership • I lead a small, dynamic team that brings digital ideas to life from journey execution to tech integration.
Education
Bombay Cambridge International School, Andheri East
S.S.C
2000 — 2008
N. L. Dalmia Institute of Management Studies and Research
PGDM, Marketing
2016 — 2018
KJ Somaiya College of Engineering, Vidyavihar
Bachelor of Engineering (BE), Electronics Engineering
Vidyanidhi Jr. College of Science
Bachelor of Science (B.S.), H.S.C
2008 — 2010
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