Stephanie Foster

About Stephanie Foster

With over 10 years of experience in financial and marketing analysis, I am passionate about delivering data-driven insights that help influence business decisions. As a Senior Marketing Analyst at ADI | Snap One, I leverage my expertise in Excel, SQL, and Power BI to provide strategic analysis and recommendations.In my current role, I support the marketing operations team in facilitating targeted B2B share of wallet programs, building operational and executive dashboards for customer performance, and analyzing the impact of migrating customers to an omni-channel platform. Previously, I worked as a Market Insights Analyst at NMC-CAT, where I supported quarterly business reviews and monthly marketing meetings, presented data to executive leadership and facilitated decision making. I conducted geographic market and customer base research, providing actionable insights for dealer branch viability and contingency programs. As a Financial Analyst at Omaha National, I created monthly flash reports, analyzed cash flows and budget variances, and developed a report to assess the impact of COVID-19 on written premiums and client payroll. I have a strong background in various industries including B2B and B2C, insurance, and natural gas, and I have developed analytical skills that enable me to deliver accurate, timely, and relevant information.

Experience

1. Senior Marketing Analyst

   Adi Snap One

   Dec 2022 — Present

   Support the Marketing Operations team with customer insight on promotional campaigns, identifying prospects to grow market share, and facilitate share of wallet growth campaigns. • Develop a business case and incremental revenue forecast for marketing campaigns. Provide Marketing Operations with operational and executive Power BI dashboards to track campaign performance along with monthly performance tracking compared to forecast.• Coordinate with the Digital Operations team to develop, track, and analyze customer behavior when migrating customers to one digital portal. Segment customers and provide leadership with weekly behavioral tracking, resulting in statistically insignificant changes to customer buying behaviors.• Complete monthly reporting on the Loyalty Program performance and analyze actual revenue to forecast providing insights to leadership.• Audit quarterly customer Loyalty Program rebates to ensure all revenue is captured and attributed appropriately prior to rebate distribution.• Create a promotional discounting Power BI report to provide insight to YoY and MoM discounting at a departmental level; gaining leadership visibility to promotional discount performance and ensuring discounted dollars are in line with expectations.

Education

• University of Nebraska-Lincoln

  Bachelor's Degree, Finance

  2011 — 2014

Skills

• Photoshop
• Microsoft Word
• Leadership
• Research
• Training
• Powerpoint
• Microsoft Excel
• Management
• Microsoft Office