Savita Singh
- Role
- User Experience Designer at Myriad Genetics
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
Experience
User Experience Designer
Apr 2021 — Present · San Francisco, CA, US
Rebranded and improved website engagement for patients and physicians by redesigning all educational and product content to be more engaging. Resulted in a 25% increase in time spent on the website and a 4x increase in page views.(Information Architecture, Wireframing, Prototyping, User Interface Design, User Testing) • Revamped Myriad\'s website to enhance branding and communication with prospects, ensuring responsiveness for patients and physicians. Achieved a 15% improvement in usability and a 10% increase in traffic within the first month.(Wireframing, Prototyping, User Journey, User Personas, User Testing) • Collaborated with stakeholders to align content with the company\'s mission and objectives, applying user research to enhance comprehension for patients, physicians, and Genetic Counselors.(User Research) • Led a large-scale branding project (Design system, Guidelines). Collaborated with stakeholders from multiple organizations to revitalize the brand, resulting in a 10% surge in website traffic within a month, enhancing online product discoverability.
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