Srvnth R.
Marketing Analyst / Data Analyst | 5+ yrs in MMM, MTA & Predictive Modeling | Python, SQL, Tableau, Power BI | Driving ROI & Data-Driven Marketing Decisions
- Role
- Marketing Analyst at PNC
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Srvnth R.
I am a Marketing Analyst with 5+ years of experience helping organizations turn complex data into actionable insights that drive growth, retention, and ROI. My expertise lies in building and operationalizing advanced analytics frameworks, including Marketing Mix Modeling Multi-Touch Attribution (MTA), predictive LTV, churn modeling, and large-scale A/B experimentation.Skilled in Python, SQL, R, Tableau, and Power BI, I design solutions that optimize multi-million-dollar marketing budgets, streamline reporting with automated dashboards, and empower executives with data-backed strategies. I’ve successfully improved media allocation efficiency, boosted customer acquisition, and shaped omnichannel strategies across financial services and technology sectors.What sets me apart is my ability to bridge analytics with strategy not only building robust models but also translating them into clear recommendations that influence C-suite decisions. With certifications in Google Data Analytics, IBM Data Analyst, and Microsoft Power BI, I combine technical depth with business acumen to deliver measurable impact.I am passionate about leveraging analytics to solve complex marketing challenges, uncover growth opportunities, and help organizations make smarter, faster decisions.
Experience
Marketing Analyst
Sep 2024 — Present · FL, US
Architected advanced models integrating digital, offline, and macroeconomic variables, optimizing $50M+ in annual marketing spend and improving allocation efficiency by 12%. • Developed predictive budget-forecasting simulations leveraging Python and SQL, enabling senior leadership to reallocate underperforming channels and increase conversion rates by 9%. • Automated executive-level Tableau dashboards with drill-down campaign insights, reducing reporting turnaround time by 40% and empowering real-time strategic decision-making. • Partnered with data engineering teams to design ETL workflows that ingested and transformed multi-source marketing data into a centralized analytics environment.
Education
GPCET
Bachelor of Technology - BTech, Computer Science
University of South Florida
Master's, Business analytics and Information Systems
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