Sruthi Swaminathan

Ux Designer @Pomegranate Media

London, GB

Work on a portfolio of clients with the goal of improving their end-to-end digital experience • Adept at conducting research to better understand customer needs and motivations in order to come up with a design strategy that can solve problems and elevate the user experience • Lead the creation of research plans, personas, customer journey maps, user flows, sitemaps, wireframes and interactive prototypes that solve key customer and business problems• Skilled at conducting interactive client workshops, as well as presenting work to internal and external stakeholders by clearly articulating design rationale• Ensure smooth handovers to the UI and development teams while effectively collaborating throughout the process