Srushti Shah
Brand Management & Marketing Strategy | Collaboration, Campaign Creation, Performance Marketing, Budgeting, SEO | Using Analytics & Creativity for Effective Storytelling | USC Marshall
- Role
- Marketing Manager at KiwiCo, Inc.
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Srushti Shah
As a marketing strategist specializing in brand management and campaign creation, I am passionate about combining analytics and creativity to tell compelling brand stories. Recently graduated with a Master of Science in Marketing with a focus on Analytics at USC Marshall, I have honed my expertise in leveraging data to shape marketing strategies that drive results.With experience managing brand accounts across industries such as entertainment, CPG, beauty, and fashion, I have a strong foundation in using consumer insights to inform campaign creation and strategy development. My expertise includes analyzing engagement metrics, optimizing SEO-SEM strategies, and translating data into actionable marketing plans. By applying tools like SQL, Google Analytics, and Tableau, I consistently drive performance improvements, ensuring that decisions are backed by robust data.I thrive in collaborative settings, working across teams to deliver high-quality, data-informed marketing solutions. Whether leading influencer marketing initiatives or developing strategies based on consumer behavior, I focus on creating tailored, audience-centered campaigns that resonate and achieve impact.In addition to my passion for consumer insights, I am deeply interested in new product development and how innovation can meet evolving consumer needs. My love for travel also inspires my creativity and broadens my perspective, fueling a global approach to problem-solving.
Experience
Marketing Manager
Sep 2025 — Present · San Francisco, CA, US
Education
USC Marshall School of Business
MS Marketing Analytics
Mithibai College of Arts Chauhan Institute of Science and A.J. College of Commerce and Economics
Bachelor of Management Studies - Marketing
2019
Narsee Monjee College of Commerce and Economics
High School Diploma, Business/Commerce, General
H.R. College Of Commerce & Economics
Masters of Commerce, Business, Management and Marketing
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