Srushti Panda
Digital Product Manager @Rogers Communications
Signup · Get unlimited contacts
WORK HISTORY
Digital Product Manager @Rogers Communications
Toronto, ON, CA
As a Product Manager, I lead the development and optimization of digital product strategies for Rogers Residential Customer Base. I manage a Kanban team focused on internal buy journeys for Residential Lines of Business (Internet, TV, and Smart Home Monitoring), with a focus on driving sales, improving customer engagement, and optimizing digital touchpoints.Key Responsibilities:Product Roadmap & Strategic Planning: Develop and execute product roadmaps for online buyflows, aligning with customer needs, market trends, and business objectives. Drive initiatives that support sales growth, top-of-funnel engagement, and digital channel optimization.Stakeholder Management & Communication: Effectively communicate product strategies, progress, and key metrics to stakeholders, fostering alignment and collaboration across marketing, sales, and technology teams.User-Centric Development: Gather user feedback and analyze customer behavior to enhance buyflows, addressing pain points and optimizing the user experience to improve conversion.Data-Driven Decision Making: Use data analytics to track KPIs like sales volumes, digitally active customer growth, channel mix, and top-of-funnel trends. Drive decisions to refine product performance based on insights.Kanban Team Leadership: Lead the Kanban team to deliver continuous product enhancements, ensuring high-priority initiatives are completed efficiently and effectively.Continuous Improvement: Monitor market trends, customer insights, and competitors to identify opportunities for product improvements, ensuring we meet customer expectations and stay ahead of industry shifts.In this role, I leverage data-driven insights, collaboration, and a user-first approach to deliver products that drive revenue and enhance the customer experience across digital channels.
EDUCATION
DPS, Sharjah
High School Diploma
York University
Bachelor of Science - BSc, Computer Science
SKILLS
ABOUT SRUSHTI PANDA
Hi there! I’m a dynamic and results-driven professional with a solid foundation in Computer Science and User Experience Design, now specializing in Product Management. With nearly 9 years of experience in the tech industry, I’ve worked on diverse projects and developed a versatile skill set that allows me to drive impactful product innovations.**Current Role**: I’ve recently taken on the role of **Product Manager, Residential Base Digital** at Rogers Communications, where I lead cross-functional teams in defining and executing the product roadmap. I collaborate closely with Marketing, Sales, and Technology to ensure alignment and bring user-centric solutions to life.**What I Do**: I oversee the design, development, and quality assurance of digital products for residential customers, working with scrum teams (6-8 people) in an agile environment. I leverage a data-driven approach, consistently proposing optimizations to improve user engagement and conversion while championing the consumer experience.**Key Strengths**: Balancing multiple stakeholders, analyzing product usage, and monitoring competitor strategies are some of the ways I align our product vision with internal objectives and customer needs. Whether it’s gathering requirements, leading projects, or refining the product roadmap, I thrive on delivering results in a fast-paced, constantly evolving environment.**Skills & Expertise**: My expertise spans Agile methodologies, A/B testing, strategic product development, consumer experience optimization, and project leadership. I’m known for my ability to quickly adapt to challenges, focus on data-driven insights, and manage projects effectively to deliver high-impact results.Let’s connect and explore how we can collaborate to drive innovation and success in the tech world!
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.