Srujan Vancha

About Srujan Vancha

With a decade-long journey in data engineering, I have honed my skills across Retail, Banking, and Consulting sectors. My expertise encompasses a spectrum of critical areas, including Data Lake architecture, seamless Data Migration, efficient Data Integrations, and advanced Reporting solutions.I possess deep familiarity with prominent cloud environments like AWS, Google Cloud, and Azure, complemented by hands-on experience in DevOps Automation Tools - a suite including Jenkins, JAYS, Drone, Docker, Kubernetes, and Ansible. My proficiency extends to sophisticated Advertising tools, adeptly managing programmatic ad campaigns, and integrating with identity and audience platforms, DSPs, along with comprehensive Reporting and Analytics.A significant part of my career has been dedicated to AdTech, particularly in building and operating programs using Adobe\'s suite (Campaign, Audience Manager). My certifications in Google Professional Data Engineering, Azure Cloud Data Lake Analytics, Apache Spark, Google Adwords, and TradeDesk Digital Marketing, stand as a testament to my commitment to continuous learning and staying at the forefront of industry developments.As a professional, I bring more than just technical expertise; I am a collaborative team player, an innovative problem solver, and a strategic leader. My goal is to empower organizations to realize their business objectives by leveraging my blend of technical prowess, industry insights, and a passion for data-driven solutions.

Experience

1. Lead Engineer - Roundel Audiences

   Target

   Apr 2025 — Present · Austin, TX, US

   Enhanced Audience Segmentation Tools – Improved performance and scalability of Target’s audience segmentation platform, reducing processing latency and increasing throughput for large-scale campaigns.Privacy Compliance Enablement – Implemented state-specific privacy law support (VA, TX, WA) to ensure compliance before sharing audience data with social partners, integrating with internal data governance frameworks.Roundel Assist Chatbot Development – Designed and developed an internal AI-powered assistant using Target’s proprietary LLM integrated with GPT-4.0 and Gemini 2.0, improving query resolution speed for marketing and operations teams.DevOps Automation Enhancements – Improved CI/CD pipelines to enable faster, more reliable continuous integration testing and seamless zero-downtime deployments across multiple environments.Security Compliance Automation – Developed automated remediation workflows to address SCA (Static Code Analysis) and SCE (Security Code Enforcement) issues, improving product security posture and reducing manual effort.UI/UX Improvements for AI Chatbot – Enhanced React + TypeScript chatbot interface with rich professional features, improving usability, accessibility, and engagement for internal stakeholders.Cloud Migration to GCP – Leading migration of segmentation tools to Google Cloud Platform, leveraging BigQuery, GCS, Cloud Functions, and Terraform for scalable, cost-optimized infrastructure.

Education

• University of Houston-Clear Lake

  Master's degree, Computer Science