Sarah R.
Senior Manager, Digital Commerce @Jamieson Wellness Inc.
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WORK HISTORY
Senior Manager, Digital Commerce @Jamieson Wellness Inc.
Toronto, ON, CA
Driving e-commerce growth in Canada and the US across 5 brands (Jamieson, Youtheory, Progressive, Iron Vegan, Smart Solutions). Lower funnel marketing: merchandising, promotions, email, SMS, affiliates, SEM & SEO UX/UI development funnel: front-end development (HTML, CSS, Shopify Liquid) Content syndication: product information (Salsify), reviews (Yotpo, Power Reviews, BazaarVoice) End-to-end (E2E) consumer experience: inventory management, OMS integration, CRM ownership International expansion: global e-commerce implementation (See it live at Jamieson.cl)
EDUCATION
University of Waterloo
Master of Digital Experience Innovation
Western University
Bachelor’s Degree, Management and Organizational Studies, Specialization in Consumer Behavior
ABOUT SARAH R.
Driven by results and a great cup of coffee, I build data-backed, customer-centric eCommerce experiences that enable growth.I have experience managing e-commerce across direct-to-consumer (B2C/DTC), e-retail, and marketplace (Amazon, iHerb, Walmart) in Canada and the US through: Leading lower funnel marketing strategy, including merchandising, promotions, content management, email marketing, affiliates, SMS, SEM & SEO Owning user experience (UX/UI) enhancements, including front-end Shopify development (HTML, CSS, Liquid) Managing end-to-end consumer experience from inventory management to CRMI’m passionate about personal development and recently completed my Master of Digital Experience Innovation (MDEI) at the University of Waterloo.
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