Stacie Shure
Senior Global Marketing Manager @CFA Institute
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WORK HISTORY
Senior Global Marketing Manager @CFA Institute
Marketing lead for branding, audience development, acquisition, and retention of industry professionals, academics, and senior stakeholders- Orchestrate digital content strategies across all online platforms- Drive web and social media traffic to promote the brand and increase followers- Measure the results of marketing activity to inform future marketing campaigns- Oversee and edit the output of a cross-functional team- Craft compelling events, campaigns, and partnerships that enhance brand visibility and fuel growth- Collaborate with cross-functional teams to drive product promotions, research, and thought leadership in marketing campaigns.
ABOUT STACIE SHURE
I am a passionate brand storyteller, employee engagement, and communications technology professional who excels at relationship-building with clients and stakeholders. I love to tell stories. I am a creative pragmatist, a tech geek who builds strong interpersonal networks across an organization, and a high achiever who values people and experiences as much as hard numbers. Examples of my accomplishments include: • At CFA Institute, I managed marketing to launch an investment industry think tank, leveraging cutting-edge technology and creative approaches to elevate brand experiences and boost audience engagement. • At Firstup, I helped Fortune 100 clients connect and engage their workforces by customizing digital employee experiences and implemented brand advocacy programs to amplify social media influence with key company leaders. • At Sedgwick, I spearheaded two major corporate website transitions to launch a new brand identity, highlight new corporate offerings, showcase an expanded global presence, and improve user experience. • With SAIC, I managed the development and production of the Department of Energy’s first annual report to Congress on the Environmental Management program, which was distributed nationally to Congress, Governors, Attorneys General, and the public. Specialties: • Digital marketing • Brand storytelling • Internal communications • Employee engagement • Account Based Marketing • Corporate social impact • Social media campaigns • Email marketing Industry experience: healthcare, insurance, government, community building, community relations, corporate social responsibility, higher education and technology.
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