Srividhya Murali
Experienced Market Intelligence Lead helping organizations to make the right decisions by converting data into actionable insights | Market Research | Data analysis
- Role
- Market Intelligence Consultant Lead at Frost & Sullivan
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Srividhya Murali
Seasoned strategic insights professional with over 15 years of expertise in qualitative and quantitative market research, market intelligence, data analytics, and project leadership. Excel in conducting comprehensive market research and market intelligence projects for the manufacturing, Oil & Gas, Test & Measurements sector. The analytical mindset derived from the robust engineering background has aided in interpreting complex market research data into actionable insights for Global Fortune 500 clients. Customized strategic recommendations have helped clients leverage regional market and sales data to enter new markets, foster long-term partnerships, and understand market dynamics in order to strategize their investments for the near future. Skilled in collaborating with cross-functional teams to deliver on complex organization-wide projects with an ability to manage time, multiple projects and prioritize tasks to meet deadlines• Partnership Strategy Advisory-Led a digital transformation project for a market leader in the O&G service sector resulting in a successful strategic partnership with a digital service provider with a unique market offering to help in process optimization, carbon-emission reduction (decarbonization), and improving safety. Apart from several other benefits, the partnership also addresses critical environmental issues such as leaks and flaring, leading to a potential saving of around $32.5 billion annually globally-Planned and executed a comprehensive market assessment activity for a leader in Non-Destructive Testing (NDT) solutions for industrial inspection. A successful partnership was formed between an Aerospace manufacturer and the client for a new product development that would minimize the aviation MRO cost which is 15-30% of the cost of aircraft• Comprehensive competitive analysis-Independently assessed & analyzed opportunities for process equipment (pumps) in the renewable energy sector to address product gaps. Market analysis aided the client in supporting their decision for a $100 million R&D investment in this sector toward building a new product suitable for the mining industryTechnical Skillset: Quantitative & qualitative research methodologies, competitive analysis/landscape, continuously monitoring trends and market dynamics, market sizing & forecast analysis, primary & secondary research, annual/financial report analysisSoftware Skills: Microsoft Suite (Excel, PowerPoint, Word), Tableau, SQL, PowerBI
Experience
Market Intelligence Consultant Lead
Feb 2022 — Present · Vancouver, BC, CA
Partnership Strategy Advisory-Led a digital transformation project for a market leader in the O&G service sector resulting in a successful strategic partnership with a digital service provider with a unique market offering to help in process optimization, carbon-emission reduction (decarbonization), and improving safety. Apart from several other benefits, the partnership also addresses critical environmental issues such as leaks and flaring, leading to a potential saving of around $32.5 billion annually globally-Planned and executed a comprehensive market assessment activity for a leader in Non-Destructive Testing (NDT) solutions for industrial inspection. A successful partnership was formed between an Aerospace manufacturer and the client for a new product development that would minimize the aviation MRO cost which is 15-30% of the cost of aircraft• Growth Strategy-Conducted growth diagnostics for a global provider of electronic instruments and ensured alignment between Business units on the growth roadmap with a focus on certain segments to double market share positioning in the US in 5 years• Strategy and Planning-Analyzed and synthesized research findings for a process equipment manufacturer to expand into Net-Zero Industrial application in the next 10 years leading to expansion in 12 markets and growing their market share by 5-10% in a few years• Spearheaded multiple projects with tight deadlines (4-6 weeks), mentoring and supporting a team of 2-4 analysts from diverse locations while ensuring timely delivery
Education
Washington State University
M.S Electrical Engineering, Microelectronics
2008 — 2010
Anna University Chennai
B.E. in Electrical Engineering
2003 — 2007
Skills
- Labview
- Oil & Gas
- Microsoft Project
- Engineering
- Fiber Optics
- Aerospace
- Defense Sector
- C++
- Matlab
- Visual Studio
- Microsoft Office
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.