Srivats Srinivasan

About Srivats Srinivasan

Srivats is the founder/CEO of a couple of Seattle area companies, Nayamode and know\'N\'act and in his past life worked at Fortune 100 companies such as Microsoft, Coca-Cola and Johnson & Johnson. Nayamode is a modern marketing agency with blue chip technology customers and offices in Seattle, Silicon valley, and India. know\'N\'act is a cloud-based, customer engagement platform designed to reduce attrition and increase customer loyalty for all customer oriented businesses. Srivats has extensive experience in strategy, product management, business development, and marketing in the U.S. and in India. Previously at Microsoft, Srivats\' responsibilities ranged from leading the marketing for a multi-billion dollar product Windows, to starting up new businesses in the Embedded and Mobile space. Before Microsoft, Srivats spent years in classical brand management at consumer goods companies such as Coca-Cola and Johnson & Johnson. His journey has included the evolution from traditional marketing to everything that digital marketing offers today. Srivats was till recently, the President of TiE Seattle (a nonprofit aimed at fostering entrepreneurship in the community). He has been involved in other non-profits, including as Board member of Pratham Seattle, a non-profit aimed at promoting education for the underprivileged in India, and AID India. Srivats has an MBA from the University of California, Berkeley and a PGDM from IIM, Kolkata.Specialties: SaaS solutions, customer engagement innovations, Digital marketing - from consulting through execution on marketing campaigns, offline and online. Nayamode delivers a full suite of solutions with innovative ways to reach your customers and drive desired behavior without breaking the bank.

Experience

1. Board Member

   Farestart

   Oct 2025 — Present

Education

• University of California, Berkeley, Haas School of Business

  MBA

• Indian Institute of Management, Calcutta

  PGDM

  1990 — 1992

Skills

• Product Launch
• Partner Management
• Digital Media
• Web Analytics
• Crm
• Integrated Marketing
• Entrepreneurship
• Consulting
• Lead Generation
• Brand Management
• Cross-Functional Team Leadership
• User Experience
• Content Strategy
• Marketing Strategy
• Sem
• Multi-Channel Marketing
• Mobile Marketing
• Product Management
• Online Advertising
• Saas
• Digital Strategy
• Strategy
• E-Commerce
• Go-to-Market Strategy
• Executive Management
• Solution Selling
• Business Development
• Digital Marketing
• Thought Leadership
• Program Management
• Mobile Technology
• Cloud Computing
• Marketing
• Strategic Planning
• Management
• Demand Generation
• Mobile Devices
• Strategic Partnerships
• SEO
• Online Marketing