Tanisha Srivastava
Driving User Acquisition & Revenue Growth | Performance Marketing |
- Role
- Ops & Publisher Acquisition Executive at Kit Global
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Tanisha Srivastava
As a Data Analyst at MobiSaturn, I leverage my skills in data analysis and campaign management to drive revenue growth for clients like Zepto, Upstox, and Groww. I utilize Excel, MMP platforms, and programmatic channels to optimize campaigns and transform data into actionable insights. With a Bachelor\'s degree in Artificial Intelligence from Chandigarh University, I have a strong foundation in machine learning and deep learning, which I apply to enhance campaign effectiveness and ROI. I am passionate about using data to solve real-world problems and create value for businesses.
Experience
Ops & Publisher Acquisition Executive
Aug 2025 — Present · Gurugram, IN
Execute and optimize mobile acquisition campaigns across Google Ads, Amazon Ads, and performance traffic sources.Improved campaign profitability from 7% to 13% through data-led optimization and funnel analysis.Managed international publisher partnerships across Europe, LATAM & APAC, ensuring smooth onboarding and performance alignment.Analyzed attribution data via AppsFlyer and internal dashboards to improve CVR and retention metrics.Conducted A/B testing on creatives and audience targeting to improve CTR and downstream conversion.Maintained structured reporting and QA processes to ensure accurate performance tracking and budget control.Collaborated cross-functionally with product and analytics teams for tracking accuracy and SDK-level validation.
Education
CHANDIGARH UNIVERSITY
Bachelor's degree, Artificial Intelligence
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