Srithi Baid
Crafting Engaging Brand Identities and Tailored Social Media Campaigns
- Role
- Marketing and Business Development Manager at Innca Studio
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Srithi Baid
The essence of a brand\'s voice is my canvas, where my skills in crafting marketing…
Experience
Marketing and Business Development Manager
Jan 2025 — Present · Bengaluru, IN
At INNCA Studio, I’ve played a key role in creative strategy, brand building, marketing, and execution across multiple verticals and sister brands — managing projects end-to-end with a graphic designer and ensuring timely delivery with quality.Key Contributions:Branding & Design: Conceptualized and executed branding for INNCA Studio, Genesis Crux, Innteriors & Beyond, and other sub-brands – including logos, profiles, visiting cards, letterheads, and marketing collaterals.Presentations & Collaterals: Designed and developed client portfolios, investor decks, builder proposals, and franchise presentations (Hyd, Belgaum, Hubballi, Mysore, Mangalore).Digital & Social Media: Handled Instagram, YouTube, and marketing campaigns; managed the digital team; executed influencer and client shoots (e.g, Wurfel, LBB, Craftsmill).Events & Collaborations: Organized initiatives like Chocolate Day Workshop and Green India Project; executed event branding, packaging (jute bags, logos), and communication.Vendor & Printing Coordination: Handled vendor sourcing, pricing negotiations, and printing for all materials — from offer boards to visiting cards.Cross-functional Support: Managed website content (Genesis Crux), client communications, psychometric forms, and various office and marketing requirements with initiative and ownership.I’ve consistently ensured every creative, marketing, and executional detail aligns with the brand’s identity and growth vision — balancing creativity, coordination, and delivery excellence.
Education
Mount Carmel College
Under Graduate
2017 — 2020
IIMBx
Digital Marketing Strategy
2023 — 2023
Vignan Bharati iInstitute of Technology
Bachelor of Technology - BTech
2008 — 2012
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