Sritama Dutta Roy

About Sritama Dutta Roy

With 5+ years of experience as a Business Analyst in the CPG/Retail and Ecommerce sectors, I bring expertise in quantitative analysis, business intelligence, stakeholder management, and end-to-end agile project managementAchievements : 1. Been part of two Big Billion Day (BBD) and three Grand Shopsy Mela (GSM) gaining extensive real time experience in high-scale e-commerce operations and analytics.2. Contributed to a successful implementation of a demand forecasting and predictive ordering solutionfor a top-tier beverage company, resulting in a notable reduction of up to 60% in per-store servicing costs.3. Enhanced site-wide conversion rates with increased revenue streams for ecommerce enterprises.4. Led a cross-functional team, comprising platform engineers, software developers, data engineers, and machine learning engineers, for an end-to-end Customer-360 application development for a leadingairline company.

Experience

1. Business Analyst

   Flipkart

   Aug 2024 — Present · Bangalore Urban, IN

   End-to-end ownership of project charters such as Payments & Refunds, Shopsy, and Lowest Price Lock.2. Targeted CTU (Contact-to-Unit) reduction by 50% for Payments & Refunds, reducing agent costs and driving zero-defect meetings.3. Fostered collaboration between Product and Customer Experience teams on initiatives likeADONC contact reduction, failed transaction contact reduction, S2S integration, and aggressive SLA etc.4. Developed dashboards for Payments, Refunds, and Shopsy metrics using Excel and Power BI, highlighting GMV, ASP, SSI, and payment/refund details.5. Conducted impact analyses on CTU for new initiatives to evaluate performance improvements.

Education

• St. Xavier's University, Kolkata

  Master's degree, Economics

  2018 — 2020

• Calcutta University, Kolkata

  B.SC (HONOURS) , ECONOMICS

  2015 — 2018