Sristi Chanda
E-commerce Website Manager | Shopify Expert | Digital Marketing Specialist | Social Media Consultant
- Role
- Website Manager & Digital Marketing Strategist at Parama Calcutta
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sristi Chanda
Results-driven Website Manager and Social Media Strategist with 5+ years of experience…
Experience
Website Manager & Digital Marketing Strategist
Oct 2022 — Present · Kolkata, IN
Improved returning customer rate by 30% through Shopify UX optimization, streamlined inventory flows, and targeted WhatsApp/email communication.2. Boosted seasonal campaign conversions by 3.2x with storytelling-led Meta Ads integrated with QuickReply WhatsApp and Mailchimp email automations, achieving 42% CTR during key drops.3. Managed 450+ SKU’s across 15+ seasonal launches, overseeing merchandising, pricing, inventory sync, and campaign-aligned homepage/landing page rollouts.4. Reduced cart abandonment by 18% by optimizing checkout flow, enhancing CTAs, and applying insights from Shopify Analytics and GA4.5. Created and executed quarterly brand and revenue strategies, delivering 200+ content assets, planning influencer campaigns, and driving 60% engagement growth across platforms.6. Led A/B testing for landing pages and product descriptions; managed end-to-end Shopify CMS updates to ensure high-conversion, mobile-responsive layouts and seamless user experience.
Education
Symbiosis Institute of Geoinformatics
Master's degree
2017 — 2019
MICA | The School of Ideas
Advanced Certificate
2022 — 2023
Calcutta University, Kolkata
Bachelor's degree
2014 — 2017
TERI School of Advanced Studies
Internship
2018 — 2018
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