Sristhi Goel

Senior Planner | Media Buying, Planning, & Intelligence | B2B & OOH Campaigns | Analytics-Focused

Role: Senior Media Planner at Onescreen
Location: Gurugram, HR, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Sristhi Goel

Senior Media Planning & Operations Manager with 5+ years of experience leading…

Experience

Senior Media Planner
Onescreen
Nov 2021 — Present · Gurugram, IN
Senior Media Planning & Operations Manager – OneScreen.ai • Developed strategic media plans contributing to $2M+ media spend decisions across B2B and OOH platforms. • Managed 100+ RFPs/year, optimizing client outcomes and increasing campaign ROI by up to 25%. • Led advanced lead gen projects identifying prospects and 1,200+ decision-makers using tools like Lusha, Apollo & Seamless. • Built custom databases of vendors/advertisers, improving targeting accuracy by 30%. • Drove internal reporting and campaign ops, enabling 20% faster executive decisions.🧰 Tools Used: Placer.ai, QGIS, GeoPath, HubSpot, Agent.ai, ChatGPT, Data Scraping Tools

Education

Shri Shikshayatan College
Bachelor's degree, Accounting and Finance
2014 — 2017
Indian Institute of Social Welfare and Business Management
Master of Business Administration - MBA, Marketing
2017 — 2019

Contact information

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•••••@onescreen.ai
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•••••@•••••.com
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Current company

Onescreen

Advertising Services · 47 employees · Boston, United States

Onescreen is the modern partner for out-of-home advertising. We bring the data intelligence of a tech company and the strategic guidance of an OOH specialist, so marketers at every level can invest in the real world with confidence and speed. Out-of-home works. Marketers know it. The data supports it. The instinct to put your brand in the real world — in front of the right people, in the right environments — is correct. The problem isn't conviction. The problem is that this channel is genuinely hard to use. Hard to access, hard to execute, hard to walk into a room and defend. And the industry has done little to fix that — because the industry was never built to. Most OOH vendors think like advertisers. They sell placements, impressions, and inventory. We think like marketers. We build plans that fit inside your broader marketing programs, connect to your pipeline goals, and actually move your business — not just your media budget. Onescreen was built for that. And nobody else in this industry was.

onescreen.ai

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About Sristhi Goel

Experience

Senior Media Planner

Education

Shri Shikshayatan College

Indian Institute of Social Welfare and Business Management

Find verified contacts for anyone on LinkedIn