Srishty Singh
Data Steward - Digital Media @Pernod Ricard
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WORK HISTORY
Data Steward - Digital Media @Pernod Ricard
London, GB
Leading data flow and accuracy between a web of multiple digital media touchpoints for the Pernod Ricard Portfolio of premium spirits in the UK.> Ensuring data capture within Pernod Ricard’s framework for accurate representation of Return on Sale for all digital marketing investment across the portfolio.> Troubleshooting critical data validation requests across Social, Programmatic, OLV, VOD, PPC, Digital Audio & Video (AV)> Brands in focus: Jameson Irish Whiskey, Chivas Regal, The Glenlivet, Malibu Rum, Absolut Vodka, Kahlua Coffee Liqueur, Altos Tequila, Havana Club Rum, Lillet (Aperitif), Malfy Gin, Plymouth Gin, Campo Viejo, Beefeater Gin
EDUCATION
SYMBIOSIS INTERNATIONAL UNIVERSITY
MBA in Communication Management, Brand Communication
Delhi University
Bachelor of Arts in Sociology, Sociology
ABOUT SRISHTY SINGH
8+ years of experience in Media strategy, Media planning and buying, Stakeholder and project management, data analysis and TLO in media. Have had the opportunity to build multi-million-budget hardworking media campaigns for leading brands in B2B & B2C such as banking and finance, FMCG, hospitality, pharmaceutical and network technologyCurrently working within the marketing team at Pernod Ricard to alleviate their paid media campaigns for the vast portfolio of premium spirits’ (CPG alc bev) brands in the UK.With a background in Sociology and an MBA in Brand Communication, looking out for data led consumer insights to tackle the hurdles in a brand’s business and their path to scalability.
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