Srishti Maheshwari

About Srishti Maheshwari

I love building things from scratch: brands, businesses, or systems that just work better. I’m driven by creating value alongside valuation: not just what’s profitable, but what’s thoughtful and meaningful.With a background in law, I bring structure and discipline, but my heart lies in marketing, branding, and entrepreneurship. I’ve led teams, launched products, and learned by doing. Between strategies and mood boards, I’ve found that the best work lies where logic meets creativity.

Experience

1. Chief Marketing Officer

   Indra\'s

   Oct 2024 — Present

   Leading Indra’s transformation from a legacy MSME to a modern, digitally visible brand, revamping identity, communication, packaging, and online presence across Amazon, Flipkart, Myntra, Ajio, Pepperfry, Jiomart, Nykaa Fashion, and Instagram.> Expanding and structuring our product portfolio to 300+ SKUs across bedsheets, dohars, quilts, comforters, pillows, and bed covers, with clear pricing, QC, and listing systems.> Setting up complete e-commerce operations: SOPs for listings, packaging, QC, audits, returns, logistics coordination, marketplace negotiations, and review management.> Streamlining internal operations by building documentation culture, organising SKU masters, creating packaging-station workflows, and improving production–dispatch coordination.> Building and managing an in-house marketing, content, and e-commerce team, ensuring brand consistency, premium positioning, and smooth execution across platforms.> Driving both B2C and B2B growth, including structured outreach to hotels, gifting clients, OEM buyers, and institutional partners.> Establishing Indra’s presence in the government procurement ecosystem, completing GeM vendor assessment and preparing systems for tender tracking and bidding.> Representing the brand at major trade fairs such as HGH India and Bharat Tex to increase visibility, gather market insights, and explore partnerships.> Leading recruitment and team development, including role creation, shortlisting, interviewing, onboarding, and building a performance-driven work culture.

Education

• Step By Step High School, Jaipur

  12th- Physics, Chemistry, Biology, Maths

• Jindal Global Law School (JGLS)

  Bachelor of Laws - LLB, Law

  2019 — 2024