Srishti Jalan
Senior Account Strategist, Paid Media @Directive
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WORK HISTORY
Senior Account Strategist, Paid Media @Directive
Toronto, ON, CA
EDUCATION
Centennial College
Postgraduate Certificate, Marketing/Marketing Management, General
Cornell University
Bachelor of Science (B.Sc.), Communication/Media Studies & Technology
SKILLS
ABOUT SRISHTI JALAN
I help SMB and enterprise companies grow by building paid media strategies that deliver real business results. With experience managing full-funnel campaigns across multiple channels, I focus on driving efficient ROI and scaling performance through a mix of data-driven insights and creative storytelling. I collaborate with product, sales, data, and creative teams to uncover growth opportunities and build GTM strategies that truly connect with the target audience. At the core, my expertise is in turning business goals into digital strategies that fuel sustainable growth.
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