Srishti Sanyal
Content Strategist at bigbasket | Integrating a passion for beauty and digital marketing to drive innovative content strategies, with a long-term goal of brand marketing.
- Role
- Content Strategist at bigbasket
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Srishti Sanyal
Passionate about content strategy and digital marketing, I love blending creativity and strategy to craft engaging narratives. Whether it’s through visual storytelling or content creation, I enjoy bringing ideas to life. With a background in Economics (Hons.), I bring an analytical edge and aim to grow in brand strategy and marketing.
Experience
Content Strategist
Jun 2024 — Present · Bengaluru, IN
I work on content strategy for digital campaigns, shaping brand narratives through video production, influencer collaborations, and seasonal content, while also managing the social media calendar and handling influencer onboarding-Research and development play a key role in my work, from identifying trends and conceptualizing content to refining scripts and execution-My role involves crafting LinkedIn post content for major seasonal campaigns like Diwali, Navratri, Christmas, New Year, as well as scripting in-house and influencer-led reels-I’ve contributed to Lakmé’s launch video campaign by developing creative concepts and also being part of the shoot-Additionally, I’ve worked on special projects, including designing the wireframe for our private label custom pages, and contributed to the development of product-specific campaigns.
Education
Lilavatibai Podar Sr Secondary School
Humanities, Economics, Sociology, Psychology, English, Art
SP Jain School of Global Management - Dubai, Mumbai, Singapore & Sydney
Masters of Global Business, Global Marketing Management
Lokhandwala Foundation School
ICSE, All subjects
Christ University, Bangalore
Bachelor's degree, Economics (Hons)
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