Srishti Kharb
- Role
- Ecommerce Specialist at Under Armour
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
Experience
Ecommerce Specialist
Feb 2023 — Present · Gurugram, IN
Owned end-to-end marketplace operations across Myntra, Ajio, Tata CLiQ Luxury, and Nykaa Fashion, driving a 4x increase in online sales while strengthening Under Armour\'s digital presence.•Led range planning and assortment optimization by aligning inventory allocation, pricing, and promotions with revenue targets, maximizing product sell-through and profitability.•Ensured catalog and product detail page (PDP) content accuracy across brand website and marketplaces to enhance customer experience and reduce operational discrepancies.•Monitored daily sales, inventory, and campaign KPIs; generated actionable insights to support demand planning and strategic decision-making.•Curated seasonal assortments and marketing calendars in partnership with cross-functional teams for seamless campaign execution and brand consistency.•Analyzed campaign and sales event performance to optimize ROI, improve traffic, and scale conversion rates across digital platforms.•Executed CRM initiatives including customer segmentation, personalized campaigns, and retention strategies to increase repeat purchases and customer loyalty.
Education
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, MUMBAI
Master of fashion management, International Business
2019 — 2021
Birla shishu Vihar, Pilani
Commerce, 12th, CBSE
2014 — 2015
Delhi University
B.com, Business/Commerce
2015 — 2018
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