Sri Shriram

About Sri Shriram

Senior Director in Global Marketing with experience and expertise in medical device development, program management and strategic marketing. Leader of the MRI and Nuclear Medicine Fluid Delivery portfolio, focusing on developing robust brand strategies, maximizing efficiency in collaboration with cross-functional teams, and driving innovative solutions to meet global market needs. Competent in shaping product roadmaps, guiding R&D efforts, and enabling long-term financial growth through strategic planning.* Doubled the MR portfolio revenue in 7 years despite the pandemic.* Led global marketing campaigns reaching 1M+ customers across 15 countries.* Spearheaded the global launch of complex MR injection system to become the market leader.Adept at cross-functional leadership, fostering collaboration across global teams, and translating customer insights into actionable strategies. With a unique mix of deep technical engineering (PhD/10 Patents) and global commercial strategy, contributed to the successful launch and lifecycle management of medical device products. Dedicated to advancing healthcare solutions through strategic vision and a commitment to delivering impactful results. Having a passion to make tangible impact in patient care allowed me to design novel products including a variety of MRI coils and develop and launch many injector platforms & software features for CT, MR, CV and MI modalities. A strategic visionary and a transformational leader bridging clinical innovation and commercial excellence. The “WHAT” (Core Pillars):1. Agile Cross-Functional Synergy: Leveraging agile approach to break down silos between R&D, Supply Chain, and Commercial organizations. Data-Driven Decision Making: Moving beyond \"gut feel\" by using powerful analytics (Power BI/Tableau) to optimize portfolios and drive above-market growth. Articulating clearly what to focus on and what not to. Customer-Centric Innovation: Ensuring every product feature (from R&D to Launch) solves a specific clinical pain point.The “HOW” (Execution Style)1. The \"Player-Coach\" Mentality: An inspiring team player who leads by example, mentoring regional teams across top 15 countries to drive global brand success. Operational Excellence: Focused on the \"Efficiency\" and challenging status quo—proven by my record of reducing labor costs by 33% and accelerating V&V cycles by 36%. Instilled a culture of on-time program delivery. Strategic Roadmapping: Aligning long-term R&D investments (Patents/IP) with immediate market demand to ensure sustainable ROI.

Experience

1. Senior Director, Global Brand Lead, Mr & Nm Fluid Delivery

   Bayer

   May 2018 — Present · Pittsburgh, PA, US

   Senior Director: Jan 2023 - Current; Director: May 2018 - Dec 2022]• Led global marketing campaigns reaching 1M+ customers across 15 countries, improving brandvisibility, market penetration, and alignment with regional commercial strategies.• Doubled MR portfolio revenue in 7 years by executing focused global activations, strategicbrand planning, and cross-functional initiatives driving above-market growth.• Stabilized MRXperion MR Injector platform by doubling reliability and launching four newproduct features across global markets over six years, enhancing adoption and satisfaction.• Developed financial and strategic brand plans that drove sustained above-market growth,profitability, and global MR & NM portfolio optimization through data-driven decision-making.• Chartered R&D roadmaps for new development projects and life cycle management, addressingkey customer needs and supporting innovation across the device portfolio worldwide.• Led Global Brand Team across commercial, R&D, and product supply functions, launchingmultiple medical devices and maximizing brand value across diverse international markets.• Commercialized the first MR scanner integration offering with the injector platform, creating market differentiation, and enhancing customer outcomes.• Mentored and coached direct reports and regional teams to achieve sustained commercialperformance, professional growth, and cross-functional operational excellence globally.• Created marketing assets supporting global and local activations through digital and traditionalchannels, increasing engagement, brand consistency, and measurable campaign ROI.• Provided strategic insights on industry trends and competitive analysis as a thought leader,influencing portfolio decisions and guiding executive-level marketing strategy.• Supported divestiture and End-of-Sale strategy for legacy product lines, ensuring smoothoperational transitions and continued revenue protection across affected markets.

Education

• Indian Institute of Science (IISc)

  Ph.D., Microwaves

• Bharathiar University

  B.E., Electronics and Communication Engineering

• Madurai Kamaraj University

  ME, Microwaves and Optical Communication

Skills

• Systems Engineering
• Product Management
• Human Factors Engineering
• V
• Class I Medical Devices
• Iso 13485
• Iec 60601
• Quality System
• Integration
• Fda
• Leadership
• Six Sigma
• Product Launch
• Manufacturing
• Telelogic Doors
• Risk Management
• Electronics
• Csa
• Engineering
• Ul
• Sustainability
• Design Control
• Program Management
• Antennas
• Class Ii Medical Devices
• Rf
• Validation
• European Union
• Quality Management
• Matlab
• Medical Devices
• Feasibility Studies
• Management
• Project Management
• Technical Leadership
• Intertek
• Testing
• Process Improvement
• Product Development
• Engineering Management