Srirupa Majumdar

Integrated Marketing Communication | Social Media Marketing | Brand Management & Strategy| Content Marketing | Marcom |

Role
Marketing Communications Specialist at Canon India
Location
Gurugram, HR, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Srirupa Majumdar

Seasoned marketing professional with 12+ years of experience in brand marketing, social…

Experience

  1. Marketing Communications Specialist

    Canon India

    May 2022 — Present · IN

    Led a complete revamp of brand social media strategy, developing and executing a strategic content calendar for Canon\'s Imaging Consumer Business (ICB).• Managed over 200 influencer collaborations, which significantly increased brand visibility and grew the follower base from 234K to 300K.• Directed e-commerce marketing initiatives, focusing on content strategy and product listing optimization across digital platforms.• Spearheaded omnichannel marketing campaigns for new product launches in collaboration with global teams in Japan and Singapore.• Oversaw P&L and budget planning for all related marketing campaigns.

Education

  • Calcutta University, Kolkata

    Bachelors, B.Com (Hons)

    2008 — 2011

  • G.D. Birla Centre For Education - Ashok Hall Schools

    Class 12

    2008

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Srirupa Majumdar — Marketing Communications Specialist at Canon India in Gurugram, HR, IN | Unifers