Srirupa Majumdar
Integrated Marketing Communication | Social Media Marketing | Brand Management & Strategy| Content Marketing | Marcom |
- Role
- Marketing Communications Specialist at Canon India
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Srirupa Majumdar
Seasoned marketing professional with 12+ years of experience in brand marketing, social…
Experience
Marketing Communications Specialist
May 2022 — Present · IN
Led a complete revamp of brand social media strategy, developing and executing a strategic content calendar for Canon\'s Imaging Consumer Business (ICB).• Managed over 200 influencer collaborations, which significantly increased brand visibility and grew the follower base from 234K to 300K.• Directed e-commerce marketing initiatives, focusing on content strategy and product listing optimization across digital platforms.• Spearheaded omnichannel marketing campaigns for new product launches in collaboration with global teams in Japan and Singapore.• Oversaw P&L and budget planning for all related marketing campaigns.
Education
Calcutta University, Kolkata
Bachelors, B.Com (Hons)
2008 — 2011
G.D. Birla Centre For Education - Ashok Hall Schools
Class 12
2008
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