Sri Reja Sundarrajan
Driving Engagement & clicks into Conversions
- Role
- Senior Executive Social at Groupm
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sri Reja Sundarrajan
Dedicated and results-driven Social Media Marketer with a proven track record of enhancing brand presence and engagement across various platforms. With three years of hands-on experience, I\'ve honed my skills in crafting data-backed strategies, content creation, and community management. My passion lies in leveraging the power of social media to drive measurable growth and foster meaningful connections. Let\'s connect and explore how we can elevate your digital presence together.
Experience
Senior Executive Social
Dec 2023 — Present · Bengaluru, IN
Led end-to-end campaign execution for Rogers Wireless across all funnel stages – Awareness, Consideration, and Conversion – managing 6–7 ad accounts across Meta, Pinterest, Snapchat, LinkedIn, and Reddit.Executed both static and catalogue campaigns on Meta and Pinterest, optimizing for performance objectives and audience segments.Extensive hands-on experience with Smartly, including campaign setup in Smartly Workspace, managing automation feeds, and utilizing the Asset Library for efficient creative deployment.Conducted daily pacing checks and made real-time optimizations to ensure delivery against planned budgets and KPIs.Collaborated with cross-functional teams to align on messaging, platform strategy, and ensure campaign health across all touchpoints.
Education
Misrimal Navajee Munoth Jain Engineering College
Bachelor of Technology - BTech
2015 — 2019
Digital Scholar
Digital marketing Program
2022 — 2022
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