Sriram Sowrirajan
Head - Marketplace Ads Business | 14+ years in Ecomm / QCom. | IIM B and BITS Pilani
- Role
- Head of Marketplace Ads - Flipkart Ads at Flipkart
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sriram Sowrirajan
I have 18 years of experience of which 14+ years were in major e-commerce companies - Flipkart, Myntra, Amazon and Zepto (in this order). Over the last decade, I have led the Marketplace Ads business in Amazon and scaled it 10X over 5 years, and more recently built Zepto’s Ads business 0 to 1 and scaled it 3X withing 9 months. In addition to business roles, I have 2+ years hands-on Product Management (Amazon Ads) experience have and actively influenced Product decisions in my organisations over the last decade. Prior to Amazon, I led Category Management (Sell-side) in Flipkart and Myntra, focusing on enhancing sales and customer experience through merchandising, marketing, and operations. My strengths lie in attention to detail, data-driven problem solving and ability to collaborate effectively with stakeholders to drive results. I thrive in an ambiguous setting and have consistently delivered results in cross-functional roles. Am extremely passionate about hiring & coaching; I have painstakingly built my teams over 100s of interviews and have successfully grown team members into senior roles. Specialties: Scaling business, Digital Advertising, Sales Planning & Execution, Program Management, Product Management, Analytics and lastly building high-performance teams.
Experience
Head of Marketplace Ads - Flipkart Ads
Apr 2025 — Present
Education
Indian Institute of Management Bangalore
Post Graduate Diploma in Management (PGDM), Business Administration and Management, General
2008 — 2010
Birla Institute of Technology and Science, Pilani
B.E (Hons), Computer Science
2000 — 2004
Skills
- Business Analysis
- Competitive Analysis
- Management
- Business Development
- Product Management
- Team Management
- Vendor Management
- Sales Operations
- Strategy
- E-Commerce
- Business Analytics
- Project Management
- Business Intelligence
- Requirements Analysis
- Cloud Computing
- Analytics
- Business Strategy
- Entrepreneurship
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