Sriram Hariharan
Digital Marketing Manager | Content Strategist | Building Brand Presence for Microsoft-Focused Health & Consulting Solutions
- Role
- Digital Marketing Manager at VNB Consulting Services
- Location
- Coimbatore, TN, IN
- LinkedIn followers
- 500 followers
About Sriram Hariharan
Technical Writer with 18+ years professional experience in different technology domains capable of documenting manuals and guides for software products. Ability to take ownership of complete end-to-end product documentation and deliver the content is a user understandable format. Proven experience working on Marketing and Sales collateral such as brochures, flyers, newsletters, PowerPoint presentations and any other documentation that reflects the business of the organization. Good knowledge on Digital Marketing techniques such as AdWords Targeting, Ad Retargeting practices on Social Media. Ability to organically promote a brand new product using the power of internet and social media. Additional capabilities of organizing and managing technical meetup events on specific technologies, public speaking on soft-skills and basics of technology.
Experience
Digital Marketing Manager
Apr 2025 — Present · Bengaluru, IN
As the Digital Marketing Manager across VNB\'s Consulting & Healthcare business units, I lead the end-to-end content and digital strategy for both brands. My role combines creative storytelling with data-driven marketing to boost visibility, engagement, and sustained organic growth.* Drive all written content initiatives — including website copy, blogs, internal documentation, product collateral, and brand communications* Manage and optimize the digital presence across platforms, with a focus on SEO, LinkedIn campaigns, and social media marketing* Develop and execute content and marketing strategies tailored to each business line, enhancing online visibility and brand authority* Create impactful assets such as corporate decks, sales presentations, and go-to-market materials for both internal and client-facing needs* Work cross-functionally with leadership, tech, and sales teams to ensure cohesive messaging and a consistent brand voice
Education
V.L.B. Janakiammal College of Engineering and Technology
Bachelor of Technology (B.Tech.), Information Technology
2003 — 2007
S.B.O.A Matriculation Higher Secondary school
Higher Secondary, Computer Science
2001 — 2003
Skills
- Manuals
- Troubleshooting
- Online Help
- Snagit
- Content Management
- Software Documentation
- Sharepoint
- Testing
- Xmetal
- Visio
- Single Sourcing
- Release Notes
- Technical Documentation
- Quality Assurance
- Robohelp
- Framemaker
- Technical Communication
- Technical Writing
- Html
- Dita
- Microsoft Office
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