Sriram Santhanam

About Sriram Santhanam

A vibrant resourceful professional with 20 years of diversified expertise in all aspects of Account Management, Partner management, Sales & Distribution Management, Channel Planning,Channel compensation, Team management, New product / Market Launches and Data Analysis and practiced all of the above in B2B, B2C & B2G environments. Business Development leader specializing in growth stage. I build customer centric growth model, form strategic partnerships and methodically create massive scale which is sustainable. Structure complex deal scenarios that incorporate a Sell-with or Sell-to scenario involving multiple parties across an ecosystem.

Experience

1. Head of Startups, India Amazon Web Services (Aws)

   Amazon Web Services (AWS)

   Oct 2025 — Present · Bangalore Urban, IN

   Leading the Sales and GTM teams for the Startup segment at AWS India, helping founders and software companies build, scale, and transform on the world’s most trusted cloud and AI platform.I lead a cross-functional organization of 70+ professionals managing over startup accounts—partnering with founders, engineers, and CXOs to accelerate innovation, drive business outcomes, and help create the next wave of unicorns from India.Our mission is to enable startups to leverage AWS Cloud and Generative AI capabilities to serve their customers better, achieve product-market fit faster, and scale globally. Acting as trusted advisors, we help startups innovate across infrastructure, data, and business applications—empowering some of the most entrepreneurial companies in the world to redefine what’s possible.In addition, my team and I work closely with the venture capital and private equity ecosystem to identify and accelerate high-potential startups, providing them with the technology and business enablement needed to scale sustainably. We also partner with central and state government bodies, incubators, and ecosystem enablers to strengthen India’s startup ecosystem—supporting national innovation programs and helping emerging founders leverage cloud and AI to build globally competitive enterprises.

Education

• Indian Institute of Management, Kozhikode

  Executive post graduate program, Marketing

  2013 — 2014

• London Business School

  certification, Leading the way in Public sector

• SRM IST Chennai

  BE, mechanical

  1997 — 2001

Skills

• New Channels
• Cloud Applications
• Key Account Management
• Business Development
• Digital Marketing
• Mobile Applications
• Team Management
• Operations Management
• Go-to-Market Strategy
• Management
• Business Analysis
• Channel Compensation
• Telecommunications
• Solution Selling
• Marketing Strategy
• People Management
• Contract Negotiation
• Channel Management